Small business owners like Rosa, who runs a neighborhood dog grooming studio, often rely heavily on word-of-mouth to grow. But “hoping for referrals” isn’t a strategy — it’s a wish. The real question is: how do you engineer more referrals, on purpose, without feeling pushy? This guide breaks down some surprisingly doable strategies for increasing customer referrals that don’t require a huge budget or a full-time marketer.Quick Summary: What Actually Works? Personal, timely asks beat generic
