SBDC: Business Seminar - Branding/Marketing Budget Plan for Small Business

Every company needs to get more business and new customers. But, how can you attract them when developing your business brand with a modest marketing budget? No matter how small your marketing program, there are many new ways to effectively get positive results. Learn how to take advantage of combining digital strategies with creative promotional programs, purchase incentives, and media exposure. Dr. Juska will also provide you with valuable insights that you can use in your business tomorrow. His experience as an advertising professional will help you to better understand the most effective techniques in marketing communications. Be sure to bring your laptop or iPad to the workshop. Those who wish to actively participate are encouraged, since there will be demonstrations and practical utilization of materials.

Speaker(s): Rafael E. M. Pratts, Florida SBDC at UCF - Osceola County

***Parents Note: We ask you not to bring children to workshop sessions who can be a distraction to others. Your cooperation can help us serve you more effectively.